Unit 20 advisement

 Jake Brennan

Unit 20-Advertising 

Name of film:

"Nocturnal"

 Slogan:

"Fear the Unknown"

 Purpose 

 The purpose of my film is to excite, thrill and terrify the viewer through a nerve racking cinematic experience.

Products/Production:

The film will be advertised using posters, bus livery, bus stops and billboards so the film can be promoted to the public and presented in popular/famous location around the world.It will also be promoted online through ads on a variety on different sites and trailers will be posted on YouTube,Facebook and Instagram.

Film poster First attempt:

   

 Inspiration:

My Working title is “Nocturnal”. This will be the title of the advertising campaign that we will

use to showcase our new low budget, independent horror/thriller film.

The products we will be creating are posters and be displayed on billboards, bus livery and bus stops. there will also be digital advertising of

artistic posters and on set photos to advertise online. Our posters will be 27x40 and be put up around

cinemas and DVD shops even thought our movie will be digitally streamed through our own website.

The reason for choosing theses locations is that we would want to advertise our movie around an area

were our target audience will be viewing it. It also an area that fits the products so customers can see

our poster on there way in and be intrigued by it. Our billboards on the other hand will be posted on

walls on street corners. We would not have enough funds to compete for advertising it on main roads or

motorways. The billboard dimensions will be 12x8 ft.

The purpose of our advertising campaign is to promote our new horror/thriller film. Low budget

independent movies are not really sort after with all the high budget blockbusters movies. While are

film isn't trying to gross any records we are trying to expand our skills and acting methods to improve

through each project. The only way we can improve if we can get enough viewers and social media

attention to attract more and bigger companies to invest in us and our campaign.

A merge of the unknown supernatural and reality the film will have a variety of characters stretched along every age to portray that NO-ONE is safe.My film will be a creation of slasher/gore and frightening unsettling horror.

The influences of my film come from my love of classic 80s/90s such as Friday the 13th, Blair Witch

Project. Stand by Me and The Goonies. Aspects from each movie I've adapted in my own way into my

movie, Similar themes, elements and horror.

The little inspiration behind the last two films is that those movies center around the characters being

teenagers going on adventures and getting into trouble. Similar to our characters being teenagers and

causing mischief in their local park. The other films of course which are horrors are inspiration as they

are low budget horror films made by small film production and centered around woods. These films are

have a reputation for being scary and gory These are more in depth points on each film influence.

Friday the 13th: Story is about a camp reopening after the death of three victims, one camper and 2

counselors. The camper died by drowning near a lake at the camp and the counselors by murder The camp reopens in 1980 by descendants of the original owners. But the counselor's start to get killed one by  one by a mysterious person. Elements of this movie I do replicate in this. 

My film also has been inspired by movies like “the conjuring”, “Insidious” and “Sinister” so the movie will have more surprises and will make the viewer think and question if anything is real or fake / alive or dead.